Color Theory Notes

Color Theory

-displaying on a screen or paper have different color patterns

• screens use red green blue
• print uses red, yellow blue

Color Mixing

-RGB

-RGY

-CMYK(really cool)

Color Modes

-Monochromatic

-Grey Scale

-Web Safe RGB

Color Modding

Tints: adding a white hue

Shades: adding a black hue

Tone:

Color Harmony

Complementary

split complementary

Analogous

Triad

Tetradic

Quadrilateral

Color Properties

Cool, warm, bright, dark, saturated, desaturated

Color Intensity

“Color intensity changes in relation to its surrounding color”

Color Associations

-color associates with emotion  

-Color and marketing is very large

-73% of items sold were splurge buying

Color Appetite

-Blue food is rare for foods in nature

-blue makes food look nasty

Color Affects

-Pink is tranquilizing

-Used in prisons, holding cells, opposing team's locker room etc.