Volk Swagn' Down
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Color Theory Notes
Co lor Th e or y -displaying on a screen or paper have different color patterns screens use red green blue print uses red, yellow blue Color Mixing -RGB -RGY -CMYK(really cool) Color Modes -Monochromatic -Grey Scale -Web Safe RGB Color Modding Tints: adding a white hue Shades: adding a black hue Tone: Color Harmony Complementary split complementary Analogous Triad Tetradic Quadrilateral Color Properties Cool, warm, bright, dark, saturated, desaturated Color Intensity “Color intensity changes in relation to its surrounding color” Color Associations -color associates with emotion -Color and marketing is very large -73% of items sold were splurge buying Color Appetite -Blue food is rare for foods in nature -blue makes food look nasty Color Affects -Pink is tranquilizing -Used in prisons, holding cells, opposing team's locker room etc.
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