Design Notess

Design! Principles and design

-Graphic design's point is communication

-"To inform and delight the viewer"

Design Elements

Space: 

-How much space an object takes up to

-Foreground and background

-To give depth

              White space

-To create emphasis

Line:

-a continuous stroke on the surface

Color:

-Color schemes and palets to create emotion

Shape:

-inorganic, organic, or geometric

-important for selling

-"portion of space divided by a perimeter 

Texture:

-in print world you must imply texture

Value:

-used to give depth

-shadow and light

Balance:

-visual weight 

Design Principles

Unity:

-Everything has order

-All the elements are there to serve a purpose

Variety:

-differences in repetition

Repetition:

Harmony:

-similar elements to create a proper piece of work

Proximity:

-can disrupt unity

-hierarchy!

-Understanding eye flow

Proportion:

Functionality: 

-does everything have a purpose?

-GOAL OF DESIGN= to inform and delight the viewer

Emphasis:

-A focal point

-important part of the design stands out